By bringing God's values, His Kingdom into the way we work, the way we build-up our relationships, the way we deal with our bosses, our customers, our suppliers and colleagues, we can truly make a difference.I say pointless because there are already many groups trying to make a difference and bring respect, tolerance, freedom and other humane values (common to all religions, not just invented by Christianity), such as unions, multi-faith chaplaincies, international offices, equal opportunities committees and the like. I can't imagine many evangelical Christians wanting to work constructively with people of all faiths and none, or with LGBT people, for example. And I think most people would feel excluded by the evangelical Christian language.
Of course many workplaces need transforming into more ethical places, but why does it have to have a specifically Christian label? Only 10% of people in this country are actually practising Christians, so most people would regard this as a blatant attempt to impose a specifically Christian worldview, or to convert people to Christianity, even if it were not specifically evangelical (which it is). Also, I would hope Christians were already putting their values into practice at work (though not in the sense of discriminating against LGBT people and people of other faiths or none, or trying to evangelise their colleagues, of course).
The idea of wanting to transform workplaces into nicer places to work and where ethics were of prime importance would have a lot more credibility if it was a multi-faith (including humanist) alliance. And why can't Christians join existing organisations to make workplaces better?
I think the chief reason why this organisation annoys me is the sheer smug self-righteousness of it, as if ethics were invented by Christians. As a matter of fact, the first Western person to think in depth about ethics was Socrates, six centuries before Yeshua ha Notsri. And in the East, Siddharta Gautama also preached compassion about the same time as Socrates.
Personally, I'd like to see more Buddhist values in the workplace: compassion, tolerance, respect for the environment, right conduct towards customers, time off for meditation, respect for other people of whatever faith, and better décor.